Creation, evolution and evangelization, through different workshops, of the Design System of LATAM Airlines. Based on the new corporate image created by Interbrand on the occasion of the brands fusion of LAN Chile and TAM Brasil airlines.
The main idea was not only create an inventory of components and style guidelines, but create an constructions rules to create the best experiencie with clear guides on Information Arquitecture, content strategy, navigation patterns and so own. You can see a summary brief of this rules in this presentation for the Interaction South America Summit of 2016 (in spanish), and a simplified version in english for a master class on the UPM University.
LATAM DS Talk at Experience Fighters 2016 congress
Smart Watch application of LATAM DS